The state of JotBot at $25k mrr

A brutally honest update about our $25k mrr AI product that converts awfully, has extremely high churn, is bloated with too many features, and isn’t growing.

TLDR: we suck.

It’s been a crazy few months.

We went from 0 to 25k MRR in 2 months from a sequence of viral videos.

Winter break hits and we stop growing (it’s a student tool)

During winter break we told ourselves we were going to make massive product improvements, then kick off the school year with a huge marketing spurt. Those improvements took longer than expected.

Winter break ends and we don’t do any marketing. Of course, we still don’t grow.

Buildspace sf2 starts — We set a lofty goal of $200k mrr in 3 months.

We make more improvements/changes (no marketing)

We still don’t grow (duh).

In our minds, we weren’t happy with what JotBot was — we yearned for something more.

At the moment, Jotbot was simply a cheating tool for students to get mediocre AI generated essays.

We had a lot of impressions but poor conversion, churn, retention, etc.

So we kept working and thinking—

All the while, anxious out of our minds that we weren’t growing.

During this time JotBot saw a TON of new features, directions, and use cases we experimented with.

At one point we wanted to scrap everything and switch to a whole new market.

It was a time of a lot of uncertainty — it felt like we were back at square 0.

But many things did come out of this time

We polished the product — by no means into something we thought was perfect, but significantly better and more useful than before.

We figured out our medium/long term aspirations of what we wanted to achieve with Jotbot.

We added a third musketeer to our team, Phillip

And as of today, we hashed out a plan to get out of this growth hole we’ve been stuck in.

Knowing us, this plan is going to change within the next week.

So I’m not going to say that it’s going to take us to the next level.

But whatever we ends up happening, we’ll certainly give it our best shot 🫡

More updates soon.