How Declan and I work

When Declan and I met, neither of us could code. We also didn’t know how to do marketing.

So we ended up trying to do both.

On our first app together, we watched hours of youtube tutorials and wrote every line of code.

Then, we wasted $500 throwing a launch party in Berkeley because we thought it would blow our app up (it didn’t).

Then, made video after video to get it out there, and managed to get 1.5 million impressions on a single video — resulting in 20k downloads.

But we lost thousands of dollars because our code was so inefficient and our firebase storage blew up.

We kept learning with each project.

And when we started working on JotBot, we still had to deal with:

• a lot of terrible code

• hundreds of terrible videos with no views

But it also led to:

• 100m+ impressions and 500k+ users

• trust and collaboration on both ends

• our business staying exceptionally lean and profitable

• both of us being extremely in touch with what was going on

• being able to blame the other person for something going wrong (jk lol)

I always see founders classify themselves as technical (coders who don’t market) or non-techical (marketers who don’t code).

and I honestly have no idea if what we do is “right” — it was just the natural thing to do because we were both desperate to make something work.